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Canon USA is set to launch an Ethereum-based NFT photo marketplace named Cadabra in 2023, following a preview at the NFT NYC conference. With Cadabra, Canon USA aims to tap into the growing market demand for NFTs and offer photographers a promising avenue to monetize their work. This move marks Canon USA’s continued foray into the world of Web3 and digital assets, showcasing its commitment to innovation and exploring new technologies. The platform will offer tokenized photographs across multiple categories, including wildlife, sports, lifestyle, and landscapes, among others. Canon’s entry into the NFT market is a testament to the increasing mainstream acceptance of blockchain technology and its potential to revolutionize the photography industry.